E-catalog: Web Content

Big Dogs contracted with MultiMedia Live to enhance its site and to provide some really functional technology. Internally, one the best features of this site is that Big Dogs staff can access every section of the site enabling them to update graphics and add merchandise.

Big Dogs used Multimedia Live’s E-Commerce and Merchandising engine, MarketPlace, to create a “deal” engine. Using customer information, past site shopping history and rules set by the Big Dog marketing department, users receive special discounts, free gifts and free shipping based on what they have purchased. All of this is automatically calculated by the system so the customer always gets the best deal.