E-catalog: Web Content

“The Big Dogs customer loves the site because it represents them. The layout and graphics are exactly what the Big Dogs customer identifies with ... It has its own unique style and craziness to it,” says Ken Burke, president of Petaluma, CA-based MultiMedia Live, who assisted with the redesign.

The second generation site also has more of the “customer-friendly” components seen these days, such as multiple ship-to, gift wrap and the hot button of the moment—Catalog Quick Find.