E-catalog: Web Content

“Our initial goal is to start understanding how the online purchaser behaves. Based on what we have seen, we have already decided the e-commerce channel will not contain all of the items we have available,” says Racine. Limited Too is also applying data gathered from its catazine to the e-commerce site. “In terms of our customer, we know from our catazine buyers that the mom is the actual buyer. So, currency or alternative payment methods will be a part of the equation” that Limited Too has to solve before moving online, says Racine.