E-catalog Model Technology

On the Lands’ End site, the basic model is created in a pop-up window called “My Virtual Model.” It allows shoppers to estimate or actually measure their bodies.

Lands’ End has more than 1.5 million customer model variations, both male and female. The cataloger completed a 15-city tour in fall 2000 to present its latest modeling technology, ImageTwin. ImageTwin scans individual bodies and stores a person’s measurements, body shape and posture. The information is then combined with My Virtual Model’s modeling technology to create a highly accurate model. The tour enabled 10,000 people to have their physiques scanned into the system so a model could be built. Scanning stations will be established at more than 50 retail, mall and fitness locations in the United States in 2001.