E-catalog-Establishing Trust on Your Web Site (919 words)

8. The site trumpets membership in privacy-promoting networks and programs such as eTRUST and BBBonline.

Web Strategy: Both Feet or One Toe at a Time?

A recent survey from Interactive Week and CKS/Web determined that building a low--range, "bronze-coated" e-commerce operation costs $6.6 million to implement, while a high-end "industrial-strength one" built from scratch costs $35.3 million. Those intimidating numbers, however, may be somewhat misleading. In fact, a fully functional e-commerce site is more accessible than some catalogers believe.