E-catalog-Establishing Trust on Your Web Site (919 words)

Promoting a Web Site Via Print

SkyMall has thrown a lot of resources behind its Web site, www.skymall.com, and its new portal for business travelers. Now it's using another major resource to promote its Web properties: The SkyMall catalog itself.

The Summer 1999 edition used a browser-look folio at the top and bottom of each page to emphasize both its phone number and URL—hopefully inspiring the 1.1 million airline travelers who have access to the magazine each day to log on as soon as the plane touches down.