E-catalog-Establishing Trust on Your Web Site (919 words)

"A lot of companies have rushed to market and done a disservice to their reputations," says Al Langsenkamp, chairman of Sigma. "A year ago, consumers were very forgiving because e-commerce was new. This holiday season, I don't think they'll be that forgiving."

Whether your catalog rolls out features gradually or all at once, choose technology partners with scalable solutions so they can add on capabilities, such as real-time inventory and online customer support, as the site grows.