E-catalog-Establishing Trust on Your Web Site (919 words)

While some catalogers choose to test the waters of e-commerce slowly, others dive in head-first. Luckily, a catalog needn't have the prominence and resources of a Lands' End or Gap to take this tactic. For example, Woodcraft, a wood-working supply catalog with a medium-sized $30 million to $35 million in revenues, made the leap into e-commerce with Sigma Micro Corp.'s eConnector server. The company is rolling out a leading-edge site to serve customers seamlessly for the holiday crunch.