E-Catalog: Creating Channel Incentives

The online site includes fashion tips taken from the catalog. And the clothing is searchable by key word, category or catalog order number.

The site effectively cross-merchandises. Each product selected with the mouse is displayed larger on a separate page accompanied by complementary merchandise. Right next to the product is a description, sizing information, and size and color availability. A link to other merchandise available in the picture is provided, as well as special promotions, which are clearly labeled in the selection area.