E-Catalog: Creating Channel Incentives

According to the National Retail Federation, consumers who visit a retailer’s Web site and then buy from the retail store spend 33 percent more on an annual basis than the average bricks-and-mortar customer.

“Netcentives’ Retail Rewards system enables merchants to expand their customer base, and more importantly, build and retain long-term customer relationships by offering incentives no matter where customers shop,” says West Shell, Netcentives chairman and chief executive officer.