E-Catalog: Creating Channel Incentives

Customers join Retail Rewards by registering their credit card with their favorite catalogers to receive rewards for their purchases in any channel.

Catalogers who join the program create a customer credit card registration page on their sites. They then reward customers with such incentive currencies as promotional rebates, gift cards and points. Catalogers also can use the program to track shopping behavior across channels and provide targeted e-mail and direct mail incentives using Retail Rewards.