Creative Cut: The Organized Bird Gets the Customer

Going from Good to Great —pgs. 6-7

This is a good spread, because it’s organized. And that’s critical for effective and easy-to-shop presentation. Other elements that could make it stronger include:

• Increase emphasis on the most important shots. Dramatizing feature and sub-feature shots throughout the catalog increases the “pacing” or interest levels. This might simply mean increasing the shot size, or increasing the size of the shot within the space.