Creative Cut: The Organized Bird Gets the Customer

The other information on the front cover could be harder working. The line “Gifts of Nature for the Holidays” is redundant to the tagline: “Living with Nature.” Instead, how about saying there are 100 new products inside? Or 50 great gifts under $50? Also, instead of “line-listing” the product categories and pages they appear on, try placing small inset shots that represent the categories inside the catalog.