DRTV and Radio: Think Outside the Book, Part II

Vermont Teddy Bear is a frequent user of radio advertising. With promotions focused around specific holidays, such as Valentine’s Day, Mother’s Day, Father’s Day and graduation season, it’s not unusual to hear someone like Don Imus plugging teddy bears on the radio.

Formats: Choose between 30-second or 60-second spots and whether you plan to have a pre-recorded commercials verses “live reads” from radio personalities. More often than not, DR radio marketers will have a pre-recorded spot to use as the base promotion to have control over the message, but will use live reads wherever possible to capitalize on the implied endorsement from the radio personality.