DRTV and Radio: Think Outside the Book, Part II

Additional Considerations: Another benefit for catalogers moving into the DRTV market is that the infrastructure already exists to handle much of the various back-end expenses (e.g., inbound call centers, product fulfillment and credit card processing).

While venturing into DRTV isn’t cheap, it can be a very profitable media channel for catalogers. It can potentially move your brand and business to the next level. Just remember: As with all new media channels, be sure to work with experienced production and media experts who can help guide you through the process.