DRTV and Radio: Think Outside the Book, Part II

Creative / Production Costs: In the short run, production costs are where the bulk of your expense will be. Long-term, if you have a successful DRTV campaign and are in rollout mode, media costs will comprise the lion’s share of your expense.

A short-form spot can be produced for as low as $30,000; but $50,000 to $150,000 is more typical. To do an effective job with an infomercial, consider a budget of $150,000 to $250,000. These figures can go up if you throw in a celebrity endorsement, however.