DRTV, Inserts, Space: Which Products Make Sense?

Many catalog brands have no heroes, however. They have lots of strong products, but no one or two of them stand out. In those cases, limit your prospecting in these mediums to lead generation. Or, ask your merchants to find a hero. Study the mediums you want to prospect from and identify characteristics of the most successful products whose ads repeat often. Evaluate price points, offers, premiums, etc. Seek out experts who know the medium to identify the product characteristics required.