DRTV, Inserts, Space: Which Products Make Sense?

Selling directly from DRTV, space or an insert piece is your other option. But that requires a “hero product,” one with universal appeal and desirability akin to the “hero that saves the day.”

Hero products by their very definition are unit best-sellers. Your existing unit best-sellers list is the first place to look for possible heroes. Dig deeper. Look at the best-sellers that appeal specifically to prospects — those products that most often are purchased by first-time buyers. If one or two products stand out as the top unit best-sellers, you have likely found your heroes.