Drop Your Last-Click Crutch

Well, you can drop that last-click crutch. Retailers today have the motive, means and opportunity to use sophisticated attribution modeling. Your motive should be stronger than ever. A flood of handheld devices and epidemic of mobile applications is giving retailers more ways to reach more customers more often than ever before. At the same time technology is facilitating unparalleled access to consumers and businesses, it's enabling unprecedented means of measuring the impact of your outreach.