Drop Your Last-Click Crutch

As experienced retail marketers, you all know driving revenue requires investment in terms of time, budget and mindshare. Sure, walking without that last-click crutch may be uncomfortable at first, but with some discipline and dedication, you'll be running in no time.

Kurt Anagnostopoulos is co-founder of KeywordFirst, a digital marketing firm. Kurt can be reached at Kurt@KeywordFirst.com.