Drop Your Last-Click Crutch

3. Build it into your routine. We all have marketing goals; we all have plans for achieving those goals. Include attribution modeling in those plans from the start, midstream or even in retrospect. The data is there. The tools work. You must measure your results in some way. Start using the most powerful method as soon as possible. At today's breakneck pace of business, every delay in analysis could lead to lost sales, drops in productivity and/or dips in ROI.