Drop Your Last-Click Crutch

2. Learn how to use it. Plethora is the proper word to describe the amount of online information available regarding attribution modeling. As noted earlier, within a few quick searches you'll be learning from the best minds in retail marketing. The plentitude may be intimidating at first, but these days digital marketing isn't for the timid. A little unease is understandable; long-term ignorance is not.