Driving Retail Growth: Top 5 Myths Dispelled

Myth No. 5: You have to be an established player to be a brand/retail leader.
 We all have consumer packaged goods (CPG) brands that we will never part with — we've used certain soaps, toothpastes and shaving creams for years. But the CPGs that manage those stables of trusted brands would do well to watch out for smaller players that can sometimes run circles around them in their local markets. Want to catch a large brand off guard? First, be practical and relevant to the organizational context. You won't outsell the established players during the first week. Second, make sure you're laser focused on the consumer, have short cycle times and accelerate your path to value. Gone are the days of 18-month delivery cycles. Remember, as Wal-Mart's founder used to say: Act fast and experiment often.