Driving Retail Growth: Top 5 Myths Dispelled

Myth No. 4: Privacy is the biggest of trade-offs.
 In its Engaging Digital Consumers survey, Infosys found that web-oriented consumers are actually quite comfortable with sharing some of their personal information to retailers if they know they're getting a cool deal or access to a special sale in return. There's an enormous amount of untapped consumer data out there. Retailers need to be clear about the questions they want answers to, look for the data that will provide an insight to answering those questions, and take action based on that.