Driving Retail Growth: Top 5 Myths Dispelled

Myth No. 3: These days, technology is what delivers results. 
This is what I like to refer to as a bomb looking for a war. Your enterprise shouldn't look at a fancy software suite or a spare-no-expense big data analytics program as the end-all solution to a problem. Instead, try to frame technology in general as an integral part of your approach to tackling complex business situations. Anyone can leverage technology to finish a big project or solve a problem at hand, but the most successful retailers leverage technology to enrich business capabilities and build competitive advantage.