Driving Retail Growth: Top 5 Myths Dispelled

Myth No. 2: The consumer is a front-office concern. Your company has invested in state-of-the-art software platforms to get a 360-degree view of the organization, so start collaborating! Institutionalize processes and leverage technology to ensure that various parts of your company work together seamlessly. This means your entire value chain is in it to help improve productivity and satisfy consumers.