Driving Retail Growth: Top 5 Myths Dispelled

What to believe? What to dispel? What retail strategies will work and what should you discard? Here, I dispel the top five retail myths so that you can spend time doing what really matters: supercharging your chain's profitable growth:

Myth No. 1: It's up to brands to analyze a shopper's behavior. Knowing when to run a promotion or create a brand extension is no longer the exclusive purview of the companies that own and market brand-name goods. Only by working with retail chains to analyze point-of-sale data can brands fully realize their potential. Technology gives both enterprises a way to understand every shopping basket before it gets filled or abandoned.