Don't Try This at the Office

From the teaser copy on the mailing panel to the call-to-action on the response device, your copy must close the sale. It should be the mechanism to answer customers' questions and eliminate purchasing barriers.

Mistake #4: Target Everyone

A single-product mailer is most successful when its audience is highly targeted. So use your customer database to identify previous buyers of that item and analyze their purchasing behavior. This will help you to predict future buyers of that product.