Don’t Take This Year’s Postal Increase Lightly

Enough has been said and written about last year’s punishing action that nailed some catalogers with an increase in excess of 40 percent. But talk is cheap (that includes my columns). The reality is catalogers continue to retreat on mailing quantities, all compounded by the looming recession.

What’s more, this increase isn’t necessarily so small for everyone. “While the ‘overall’ postal increase may appear to be nominal because it’s capped at the CPI under the new postal law, a closer look may reveal that the postal increase your company will experience is larger than the overall percentage,” cautions Catalog Success’ Understanding Postal columnist Kathy J. Siviter, president of Postal Consulting Services.