Schick adds that production-related processes like co-mailing and co-palletization will continue to grow. “Co-mailing will become an absolute necessity in managing postal costs,” he says.
Finally, here’s something to ponder whether you print with Quebecor or not. Earlier this month, the Montreal-based catalog and magazine printer began offering mixed-class co-mailing that combines Standard and Periodical mail into a single, offline co-mail offering. This gives catalogers and magazine publishers greater flexibility of a mail pool and a quicker turnaround time. Quebecor World Logistics claims that mixed-class co-mailing in combination with additional mailing optimization programs can help mailers cut overall mailing costs while improving delivery times.