Don’t Take This Year’s Postal Increase Lightly

UAA mail should be high on any cataloger’s list. “Make certain that any mailing list you use, including your house list, is run against all the USPS list hygiene tools,” advises DMA Senior Vice President of Government Affairs Jerry Cerasale. “There’s a substantial amount of catalog UAA mail that costs mailers to produce with no potential for any return on investment. It also costs the USPS, and thus all mailers, by increasing the costs of running the USPS.” He points out that the use of the USPS Move Update file will become a requirement for Standard mail in November.