Don’t Take This Year’s Postal Increase Lightly

What’s more, don’t take your list hygiene and quality address management lightly. Continue to work hard on eliminating duplicates, reducing undeliverable-as-addressed (UAA) mail and other list-cleaning matters that are all under your control. “While some catalogers have redesigned their mail pieces to become automation compatible letters (slim jims),” Siviter says, “don’t take this step lightly.”