Photography Basics
Don’t Shoot in the Dark:16 ways to cut costs and improve the workflow at your next photo shoot.
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Tip: Send surface samples to your catalog’s art director a few days in advance to show what you’ll be shooting on. Remember that while a catalog needs variety, it also requires a unified look to hold it together and make it welcoming.
6. Be sure your merchandise is available and in place to be categorized, ironed or styled before the first day of shooting. All samples should be clean. When you stop a shoot to fix a damaged or incorrect sample, the time costs you money—that time is billable while the photographer waits.
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Carol Worthington Levy
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