Photography Basics
Don’t Shoot in the Dark:16 ways to cut costs and improve the workflow at your next photo shoot.
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Prepare Efficiently
4. Organization saves money. After the catalog is completely designed, organize the shots you need, with models and without. The creative team can work to determine the number of shots, how many backgrounds and other important information.
5. Try to gain some consistency. It’s pricey to change backgrounds with every shot, and although myriad backgrounds can be fun and interesting, a catalog can look disjointed if there were too many different surfaces used. (Also keep in mind that the whole setup needs to be put up and then pulled down, undoubtedly adding to your overall costs.)
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Carol Worthington Levy
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