Photography Basics
Don’t Shoot in the Dark:16 ways to cut costs and improve the workflow at your next photo shoot.
11. If your art director can’t go to the shoot, e-mail to him or her PDFs or jpgs for instant approvals of setup and backgrounds. Do look-sees with models and send as PDFs to get approvals.
Post-shoot Strategies
12. All digital shots must go through a match print or similar highest-resolution process to show color integrity in their final printed states. This will be costly, but it must be done (see next step). What you see even on the very best computer monitor still won’t reflect its printed look or color integrity.
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