Don’t pull back too much or you’ll regret it

By Steven Lett

Therefore, if the page count increases 15 percent, demand revenue should increase approximately 7.5 percent. Cutting pages will decrease revenue, and the cost won’t decrease proportionally because, again, pages are a good value for the dollar — even with sky-high paper prices.

4. Change Trim Size (but Not to a Slim Jim)
Some catalogers have jumped to a slim-jim format without testing. To qualify as a slim jim, the trim size can’t be less than 6 inches wide or more than 11 inches tall. It costs a little more to print books at this size, but the postage cost is less. Overall you’ll save some money. But there’s a catch.