Strategy: Logical Maneuvers for Hard Times
Don’t pull back too much or you’ll regret it
How can you reduce the number of duplicate records from one co-op to another? The names you rent from any co-op are “net” of your housefile, so any duplication comes from using more than one co-op. Therefore, if you stick to using one co-op per mailing, you’ll reduce the number of duplicate records.
- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett
- Steven Lett
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