Strategy: Logical Maneuvers for Hard Times

2. Suppress Co-op Multibuyers
When multiple co-op databases are used in a mailing, there will typically be 25 percent to 30 percent duplication of names from one co-op to another. The “hits” go into a multibuyer pool, and they can be remailed. Multibuyers created from co-ops against co-ops, however, generally don’t perform well. (Rentals against rentals and rentals against co-ops are fine.)