Strategy: Logical Maneuvers for Hard Times
Don’t pull back too much or you’ll regret it
Weather the storm. Stay on course. This too shall pass.
Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circ planning, forecasting and analysis since 1995. He’s the author of “Strategic Catalog Marketing.” You can reach him at (302) 539-7257 or at steve@lettdirect.com.
- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett
- Steven Lett
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