Don’t pull back too much or you’ll regret it

By Steven Lett

If your catalog measures 10½ inches from top to bottom, for instance, you can convert to a 101/8 inches trim size. This will reduce postage costs by approximately 4 percent without any loss of revenue. You can save 8 percent to 10 percent if you reduce the horizontal dimension as well. Ask your printer if it has a short cutoff press that can print this size efficiently.