E-mail Applied: The Time is Right for E-mail Prospecting

Merge/purge rarely is done with e-mail. But many list owners allow you to provide them (or a designated, reputable vendor) with your current opt outs and existing customer file. So, the names can be scrubbed before sending. Your opt outs are needed to keep you compliant with the Can Spam Act. If you want to ensure you’re not mailing existing customers, make your broker aware of this requirement before IT prepares the recommendation.