Don’t cringe at the thought of e-mail prospecting

By Reggie Brady

Also, ensure your e-mail list broker is knowledgeable. This likely means you won’t be able to use your direct mail list broker(s). But you can ask for a referral. All of the major list brokerage houses now have e-mail professionals on staff.

Put Your Best Foot Forward

Come up with a strong offer that will entice and motivate. If it’s your first e-mail prospecting venture, increase your odds for success with a free shipping and handling offer.

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

E-mail Applied: The Time is Right for E-mail Prospecting