E-mail Applied: The Time is Right for E-mail Prospecting

Drilling Down on Lists

During the past year and a half, the quality of e-mail lists has improved remarkably.

The biggest pocket of opportunity is in response files now on the market. A lot of it was driven by the downturn publishers saw in revenue.

So to generate additional revenue, many publishers put their e-mail lists on the market. Additionally, many major e-lists are enhanced with direct marketing buying behavior as well as demographic and lifestyle indicators.