Don’t cringe at the thought of e-mail prospecting

By Reggie Brady

*** Encouraging Number
Here’s some encouraging news. MarketingSherpa conducted a study in November 2006 for its E-mail Marketing Benchmark Survey.

More than 45 percent reported that e-mail prospecting to third-party lists routinely is justified by the return on investment.

Yes, that means it doesn’t work for many. But there are a sizeable number of marketers who now embrace e-mail prospecting!

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 All Next »

0 Comments

View Comments

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

E-mail Applied: The Time is Right for E-mail Prospecting