E-mail Applied: The Time is Right for E-mail Prospecting
Don’t cringe at the thought of e-mail prospecting
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Reggie Brady
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Success in e-mail prospecting is built on the right combination of lists, offer and creative. Plan to explore this avenue. Start with a solid list recommendation; the time is right.
If the list plan makes sense based on your prior experience, then it’s time to test the waters and expand your business. There can be great rewards waiting for you.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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