E-mail Applied: The Time is Right for E-mail Prospecting

Don’t bury your links. Your first link should be as high as possible in the message. Recipients will click in the most unlikely places. Make sure to hotlink your logo, any graphics and even your headlines.

Do promote your e-mail newsletter — but only as a secondary call to action. While you don’t want to divert attention from your primary offer, it’s worthwhile to mention e-mail promotions. It allows you to capture a new name and extends your return from the e-mail effort.