E-mail Applied: The Time is Right for E-mail Prospecting

You’ll need to create your e-mail in HTML and in plain text. Most e-lists use multipart
messaging.

That means they send both a text and HTML e-mail along with some code included in the message that allows the appropriate version to be opened in the recipient’s browser.

But don’t rely on the list owner to provide you with good tracking information on performance. Code unique links for each list so you can measure performance. This should be relatively easy if you get your Web team involved.