Don’t cringe at the thought of e-mail prospecting

By Reggie Brady

Does the thought of e-mail prospecting send shivers up your spine? Have you deliberately stayed away from even thinking about a test? It’s time for you to rethink e-mail for lead and sales generation.

I want you to consider why you should add this technique to your marketing arsenal.

Why E-mail Prospecting?

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

E-mail Applied: The Time is Right for E-mail Prospecting