E-Commerce Insights: Get to ‘Yes’
Don’t ask unnecessary questions on your site’s sign-up pages
4 Thanks for your e-mail address! Would you like a catalog?
4 Thanks for the catalog sign-up! Would you like to create an account?
4 Thanks for the account sign-up! Here’s your first, relevant, special offer.
For some examples of successful sign-up and confirmation pages, see the sites of J. Crew, Lands' End and Anthropologie.
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