E-Commerce Insights: Get to ‘Yes’

Scoring on a Date
Success in online marketing is like dating. You get to move forward based on gaining assent to your series of well-timed yes/no questions.

In his classic text, “Permission Marketing,” Internet marketing guru Seth Godin writes, “permission is a process, not a moment.” In other words, “yes” to coffee leads to “yes” to dinner leads to … Before you know it, you’re cosigning the mortgage.